Flai Data - Ads Audience Builder

Project Overview

Developed a marketing analytics platform that unifies audience data from multiple advertising platforms (Google Ads, Meta Ads, TikTok) to create custom audience segments for entertainment ticket sales campaigns.

The platform enables cross-platform audience analysis, identifying high-value customer segments and optimizing ad spend across channels for maximum ROI in event marketing.

Automated audience creation reducing campaign setup time by 70% and improving targeting precision for entertainment ticket sales.

Key Metrics

3

Ad Platforms Integrated

70%

Setup Time Reduction

15+

Audience Segments

Technical Approach

Platform Integration

Google Ads API for campaign performance and audience data extraction
Meta Marketing API for Facebook/Instagram audience insights
TikTok Business API for video ad performance metrics
Unified data model for cross-platform audience comparison

Audience Segmentation

Behavioral clustering based on engagement patterns
Geographic segmentation for local event targeting
Lookalike audience generation from high-converters
Custom audience export to all integrated platforms

Technologies Used

Python Google Ads API Meta Marketing API TikTok Business API Pandas Scikit-learn Streamlit

Deliverables

Multi-platform data extraction pipelines
Audience segmentation dashboard
Custom audience export functionality
Cross-platform performance comparison reports